Privacy Policy for The Floor Trader^®
 
We take Your privacy seriously and want Your experience with The Floor Trader^® (the “Site” and the “Service” to which You subscribe upon Your agreeing to the Terms of Service and End User License Agreement) to be both satisfying and safe. This Policy sets forth the steps we take to accomplish this result, and we urge You to read it carefully.  This Policy also covers and includes GCO^® and Stone Mountain^® , all of which are referred to herein as The Floor Trader.  

1. What this Policy Covers. In order for us to properly and efficiently provide our products and services to You, it may be necessary from time to time for us to collect information about You or the equipment or methods You use to visit the Site, or while visiting the site.  Although we need this information to better serve You, we understand Your concerns about how this information is used.  Accordingly, this Policy explains how we use, and more importantly will NOT use, any personally identifiable information we collect when You visit or utilize the Site.  This Policy also covers our treatment of any personally identifiable information that our business partners share with us or that we may collect on or from a business partner’s site. 

2. What this Policy Does Not Cover.  This Policy does not apply to the practices of companies we do not own or control or to people we do not employ or manage.  This Policy only addresses the use and disclosure of information we collect from You.  To the extent that You disclose any of Your information to any other person or entity, different rules may apply to their use or disclosure of the information You disclose to them.  It is important that You understand that we may not, and probably do not, control any website which You may visit through a “link” from the Site, and such other websites may have their own privacy policies that may differ substantially from ours.  Also, any third party advertisers who advertise on the Site or through the Site may also adhere to their own privacy policies, which may also be different from ours.  When visiting advertisers or any other website or business You reach by “clicking” on a link on the Site, You are subject to the privacy policies of that third party.  We encourage You to ask questions before You disclose Your personal information to others.  Unless otherwise notified, we will not collect personal health information from You.  If in the future we do collect such personal health information, we will do so in compliance with our Personal Health Information Policy, a copy of which will be made available to You. 

3. Information Collection and Usage by Us. Our primary goal in collecting personal information is to provide You with a smooth, efficient, and customized experience on the Site and throughout our business.  We use information collected for the purpose of completing transactions, delivering products, and addressing customer service issues.  Any Credit Card Transactions with this Site are handled by third-party financial institutions and their vendors which receive the credit card number and other personal information only to verify the credit card numbers and process transactions.  Online payment transactions are handled by an independent third party that receives the account number and other personal information only to verify the account number, the existence of funds, and process the transaction.  The information collected and handled by them is subject to their privacy policies, which You should review. 

We will not knowingly transfer Your personal information to another party except as disclosed in this Policy.  In most instances, You may have the option to withhold certain requested information; however if You choose to withhold or not provide requested information, we may not be able to provide You with the services or products You request.  In general, our service automatically gathers certain usage information like the numbers and frequency of visi